In this phase, we establish why your brand exists and what makes it unique. We start by questioning everything, then we build up from there. We review the product offering, the category overall, and the competition. By uncovering the key insights that inform our overall strategy, we will impact how customers think of, interact with and remember the brand for years to come.
To establish a great brand, you need it to be thoughtfully reflected in every touchpoint. Here, we take the brand foundations from phase one and bring them to life through customer-facing applications that express the personality of your brand.
Now it's time to get your brand ready to meet the world. We'll refine and broaden how we tell your new brand story. Pulling all the levers to connect with and build your audience. At the heart is your website, but your reach is exponentially multiplied through social, retail, word of mouth and other platforms. All, with an eye to making Phase 4 a resounding success.
Sometimes we are asked to step back in and nurture the next stage of your brand. Here we nurture and develop our relationships with key customer bases and industry experts. Your brand story comes to the fore. Spotlighting your brand as a new player to be reckoned with, and interest and social proof to follow.