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PHANonprofit · Platform move

Powerhouse Arts

A website the team can run, from festivals to print fairs.

Sector
Nonprofit arts center, Gowanus, Brooklyn
Project
Platform move
What we did
Design, Websites, Development, Ads, Ad Grants
Built on
Webflow, Spektrix, Google Ads, Meta

The result

+385%Website visits, August 2026 vs August 2025GA4 · AUG 2025 VS AUG 2026

+76%
Clicks from Google search, June to August, year on yearGoogle Search Console
+677%
Purchases Meta could see, the month after we fixed trackingMeta Ads, Aug vs Jul 2026

An arts center in a restored power station in Gowanus, Brooklyn. We look after its website, its programs online and its search advertising.

The situation.

A hard-to-manage WordPress site, and ads that never found out when a ticket sold online.

The brief.

One home for every show, class and gift, and ads that learn from real sales.

01

The place.

A restored power station in Gowanus, and the shows, classes and fairs its site now sells.

The studios at work
The mark on the building
Conductor, the art fair
Powerhouse Arts, the identity in use
Powerhouse Arts, the identity in use
02

Moved to Webflow.

The main site, moved from WordPress, with its identity, messaging and content refined on the way.

03

Pages for the big moments.

Dedicated experiences for major programs, including its festival and print fairs.

Powerhouse Arts website: Home
Fig. 01Home
Powerhouse Arts website: The Prado exhibition
Fig. 02The Prado exhibition
Powerhouse Arts website: Current exhibitions
Fig. 03Current exhibitions
Powerhouse Arts website: Calendar
Fig. 04Calendar
Powerhouse Arts website: Ceramics fabrication
Fig. 05Ceramics fabrication
Powerhouse Arts website: Print fabrication
Fig. 06Print fabrication
Powerhouse Arts website: Public art fabrication
Fig. 07Public art fabrication
04

Run by the team.

Staff update pages, programs and events themselves.

The building on its street
The building on its street
Powerhouse Arts, a detail
Powerhouse Arts, a detail
Powerhouse Arts, the work
Next caseATM

Atelier Modern

We gave a new gallery its voice before the doors opened.

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