TFBLocal commerce · Rebrand
The Flower Bar
A Larchmont florist, found across Westchester.
- Sector
- Florist, Larchmont, New York
- Project
- Rebrand
- What we did
- Brand Identity, Design, Shopify, SEO, Ads
- Built on
- Shopify, Google Search, Google Ads, Google Business Profile
The result
+55%Clicks from Google search, September 2026 vs September 2025SEARCH CONSOLE · SEP 2025 VS SEP 2026
- 2.9×
- How often Google showed the shop, September 2026 vs September 2025Google Search Console
- 4.9
- Average rating from 193 Google reviewsGoogle Business Profile, October 2026
A florist in Larchmont, New York. A new identity, a Shopify store that sells by size and shows each arrangement before it leaves, and search and ads across the towns it delivers to.
The situation.
A florist whose arrangements are designed in its Larchmont studio and delivered by its own team, competing online with wire services that ship boxes.
The brief.
Show the real florist, and be found in every town it delivers to.
A mark that is a flower.
Four petals, drawn from one circle, set beside the name in a deep green.
See it before it leaves.
Every arrangement is photographed before delivery, and the store says so up front: designed by an artist, hand delivered, never shipped.
Sold by size, not price.
Arrangements are chosen by how much you want to say, with a size guide and occasions to help people get it right.
Found in the next town over.
A page for each of its 20 delivery areas, from Mamaroneck to Greenwich, so a search in any of them finds the shop that actually delivers there.
Running a business like The Flower Bar?
Tell us where you are and where you want to go. It starts with a conversation, then your Flight Plan in writing.
Imagine Reading
A clear first step for parents, set in type made for reading.