Shopify stores that sell, online and at the counter.
A Shopify Select Partner in New York, on Shopify and Shopify Plus.
ServicesShopify agency in New York
Journey Lab is a Shopify Select Partner in New York that designs, builds, moves and grows Shopify and Shopify Plus stores, and sets up Shopify point of sale in the shop.
When brands call us.
- The store was built in a weekend, and the business has outgrown it.
- The shop and the website run on different systems that never agree.
- Moving platforms feels like risking every sale and every search ranking.
- Visitors arrive, but they don’t buy, and they don’t come back.
What we do on Shopify.
- 01
Store design and build
A store designed around how your customers shop, built on Shopify so your team can run it.
- 02
Moves to Shopify
From any platform: products, customers, orders and every old link, moved and redirected.
More on this - 03
Shopify Plus
Wholesale, several storefronts, custom checkout and automation for brands that have outgrown the basics.
More on this - 04
Point of sale in the shop
Shopify POS installed at the counter, connected to the store, and your team trained on it.
- 05
Growth after launch
Klaviyo email and SMS, search and ads that bring customers back and bring new ones in.
The proof.
+2,150%Annual sales, 2022 to 2026, over our four years togetherWe turned a local needlepoint shop into a national brand.Stitch by Stitch
+88%Total sales, all channels, 2025 vs 2024We launched a gallery as a brand, a store and a destination.Atelier Modern
On timeNew store live before move-in dayA care-package brand, and the software that runs it on the school calendar.Dorm Drop
Questions.
Are you a Shopify Partner?
Yes. Journey Lab is a Shopify Select Partner, and certified with Klaviyo, Google and Meta for the marketing around the store.
Do you build on Shopify Plus?
Yes. We build and grow Shopify Plus stores, and move brands onto Plus when they need wholesale, several storefronts, a custom checkout or higher volume. Your Flight Plan says which plan fits, and why.
Can you move our store without losing search rankings?
That is what the plan is built for. Every old page is mapped and redirected to its new address before launch, so the search value you have built carries across, and we watch rankings closely after it.
Do you set up point of sale in the shop?
Yes. We install the hardware, connect it to your online store, and train your team at the counter.
Do you work outside New York?
Yes. The studio is in New York, and we accept work globally.