The Flight Log, issue 01
ContentsIssue 01
Plain answers to the questions clients ask us most.
- 04Google Ad Grants, and how to keep yours working.Google Ad Grants gives eligible nonprofits up to $10,000 a month in Google search ads, as long as the account keeps to Google’s rules on click-through rate, conversion tracking and keyword quality.
- 12Move to Shopify, and keep every product, customer and link.A good move to Shopify carries across products, customers, order history, gift cards and every old link, with each old address redirected, so customers and search engines find the new store as if nothing changed.
- 20How to be the answer AI assistants quote.AI assistants such as Google AI Overviews, ChatGPT and Perplexity cite pages they can crawl, understand and trust, so the way in is thorough SEO, with clear answer sentences, accurate structured data, open crawl access and named sources.
- 28Why your website is slow, and what to fix first.Most slow websites are slow for the same few reasons: images far larger than the screen needs, too much code loading before the page appears, and apps and scripts added over the years that nobody removed. Fix those, in that order, and most sites get fast.
- 36Your Google Business Profile, set up to bring people in.A Google Business Profile brings people in when its category is exact, its hours and details are always current, its photos show the business as it is, and it collects and answers reviews steadily. That is most of what decides who shows up in the map.
- 44Launching a US store for a European brand.A European brand sells well in the US when the store feels local: prices in dollars, duties and taxes settled before the parcel arrives, fast US delivery, familiar payment options and easy returns. Behind the store, orders, stock and accounting need to run without a second team.
- 52Webflow, Astro or Shopify: which one fits.Choose Shopify if you sell products, Webflow if your team wants to design and edit pages themselves, and Astro if speed, accessibility and full control matter most. The right choice depends on who edits the site and what it has to do.
- 60The five email flows every shop needs.Every shop needs five automated email flows: a welcome for new subscribers, a reminder after someone browses, a reminder for an abandoned cart, a follow-up after a purchase, and a win-back for customers who drift away. Built once, they keep selling every day.
Puzzle pagep. 27
The crossword.
Every answer is somewhere in this issue.
Across
- 1What every old link needs when a store moves (8)
- 5Google Ad ___: free search ads for eligible nonprofits (6)
Down
- 1What a careless move can cost you in search (7)
- 2Products, customers and orders, moved and checked (4)
- 3How a Flight Plan starts: a ___ for a call (7)
- 4AI assistants cite pages they can crawl, understand and ___ (5)