MBBProfessional services · Rebrand
Manice Budd & Baggett
A brand built to last, and a website rebuilt to match.
- Sector
- Trusts and estates law firm, Manhattan
- Project
- Rebrand
- What we did
- Brand Identity, Content, Design, Websites, Development
- Built on
- Webflow, then Astro on Cloudflare
The result
100Accessibility scoreLIGHTHOUSE · AUG 2026
- 72%
- Lighter images site-wide, from 9.8 MB to 2.7 MBLaunch audit, Aug 2026
- 11 of 11
- Old links redirected, none broken at launchLaunch audit, Aug 2026
A trusts and estates law firm in Manhattan. We designed its identity and website, then rebuilt the site and kept the brand.
The situation.
A respected firm whose clients usually arrive by referral, already knowing the name.
The brief.
Look as assured as the firm’s reputation, and read easily for every client.
An identity with a signature.
A modern wordmark with an ampersand drawn as a script flourish, used on every practice title, in the footer and now on every post. Cream, near-black, sage and one warm accent keep it quiet and assured.
Same face, better reading.
The rebuild kept the look clients know and rebuilt how it reads: larger text, comfortable lines, menus that work by keyboard and touch, and a page for each of the four practices.
The firm’s first inquiry form.
Until the rebuild, every inquiry was an email link. The new form goes straight to the office, and if anything ever fails it falls back to a ready-made email, so no inquiry is lost.
On-brand on LinkedIn.
Twenty-nine templates for appointments, talks, publications, awards and firm news, so anyone at the firm can make a polished post in minutes.
Running a business like Manice Budd & Baggett?
Tell us where you are and where you want to go. It starts with a conversation, then your Flight Plan in writing.
Abraham Burickson
A homepage that takes you for a walk.