Websites for auto brokers, built for how buyers search.
For licensed auto brokers and small dealer groups. Since we took on its site and search, Vantage Auto Group’s clicks from Google are up 45× year on year.
IndustriesAuto broker website design and lead generation
Journey Lab designs and builds websites for licensed auto brokers and small dealer groups, with pages for the cars, deals and questions buyers search, copy written to state advertising rules, and every inquiry sent straight to the sales desk.
When brokers call us.
- Buyers can’t find us. Our pages sit on page three of Google.
- Leads get lost somewhere between the form and the sales desk.
- The site is slow, and it lives on a platform we rent and don’t control.
- Nobody on the team can say whether our pages follow the state advertising rules.
What we do for auto brokers.
- 01
Pages buyers search for
The makes, models, lease deals and questions buyers type into Google, each with its own page.
More on this - 02
Written to the rules
Copy written to your state’s advertising rules for brokers.
- 03
Every inquiry to the sales desk
Each form goes straight to your sales team’s inbox and CRM, with the buyer’s consent recorded.
- 04
A platform you own
A fast site of your own, so speed and search stay in your hands.
More on this - 05
Measured by inquiries
We report on the buyers who reached your desk, so you know what search is worth.
The proof.
Questions.
Have you built for an auto broker before?
Yes. For Vantage Auto Group, a licensed New Jersey broker, we set the search strategy, launched its site twice and run its search. Its clicks from Google are up 45× year on year, and it ranks on page one for 84 times as many searches.
Do you understand broker advertising rules?
Yes. We write pages to the advertising rules of the state you are licensed in, and review them with whoever handles compliance on your side.
Can inquiries go into our CRM?
Yes. Each form can go to your inbox and your CRM at once, with the buyer’s consent recorded.
Do you work with dealer groups as well as brokers?
Yes. Small dealer groups face the same search and the same lost inquiries, and the same approach works.
Do you only work in New Jersey?
No. Our broker work began in New Jersey, and we build for brokers wherever they are.