WDSEcommerce · US store launch
What We Do Is Secret
An underground Paris perfume house, live in the US first.
- Sector
- Perfume house, Paris
- Project
- US store launch
- What we did
- Design, Shopify, Development, Retail
- Built on
- Shopify, Webgility, QuickBooks, Wholesale Gorilla
A Paris perfume house. The first of its group’s US stores, and its launches.
The situation.
A Paris perfume house with a black-and-white, underground attitude, entering the US market.
The brief.
Launch its US store first among its sister brands, and be ready when demand arrives all at once.
The house’s world.
Black and white, chrome and flash, with the house’s color where it counts.
First to launch.
The first of the group’s US stores to go live, setting the pattern for the brands that followed.
Studio Particulier.
A launch page for the new collaboration, and its campaign film set as the homepage.
Ready for the rush.
When a viral moment brought a wave of orders in a few days, orders kept flowing to the warehouse and out the door.
What changed.
The group’s first US store, ready for the rush, and the Studio Particulier launch.
Running a business like What We Do Is Secret?
Tell us where you are and where you want to go. It starts with a conversation, then your Flight Plan in writing.
Manice Budd & Baggett
A brand built to last, and a website rebuilt to match.