Google Ad Grants, aimed at tickets, members and gifts.
Free search ads from Google, set up and managed by a Google certified partner.
ServicesGoogle Ad Grants management for nonprofits
Journey Lab is a Google certified partner in New York that applies for, sets up and manages Google Ad Grants for nonprofits, along with the Google Workspace for Nonprofits around them, and measures every grant by the tickets, memberships and gifts it brings in.
When nonprofits call us.
- We have a grant, and most of it goes unspent every month.
- The account was suspended, and nobody knows how to bring it back.
- The ads bring visits, and we can’t tell if anyone bought a ticket.
- Nobody on staff has time to learn Google’s rules.
What we do with your grant.
- 01
Apply and set up
Google for Nonprofits, the Ad Grant account and Google Workspace for Nonprofits, set up in your organization’s name.
- 02
Campaigns that follow the rules
Keywords, ads and pages built to Google’s grant policies, and kept there month after month.
- 03
Real sales, tracked
Tickets, memberships and gifts recorded as conversions, so the grant learns from what matters.
- 04
Pages worth landing on
Booking and giving on your own site, so a click can become a sale.
More on this - 05
Reports a board can read
What the grant brought in, in plain words, with every figure tied to its source.
How a grant gets going.
- 1
Eligibility
We check your registration with Google for Nonprofits and your website against Google’s rules.
- 2
Tracking
Purchases and gifts on your site reach Google before any ad runs.
- 3
Launch
Campaigns for your programs, events and giving, written to policy.
- 4
Manage
Search terms, ads and pages tuned against real sales.
The proof.
Questions.
Who qualifies for a Google Ad Grant?
Google decides. Most registered US charities with a working website qualify, while government bodies, hospitals and schools do not.
Our grant was suspended. Can you bring it back?
Usually, yes. We fix what broke Google’s rules, then request reinstatement through the account.
Do you track ticket sales and donations?
Yes. At Powerhouse Arts we fixed purchase tracking so every web sale reaches Google, and the grant is aimed at sales.
What does it cost?
The ads are paid for by Google. Our management is set out in your Flight Plan, line by line, before any work begins.
Are you a Google partner?
Yes. Journey Lab is a Google certified partner, and certified with Meta, Klaviyo and Webflow for the work around the grant.