ANTEcommerce · US store launch
Anti
A Paris perfume house that travels through time, now selling in the US.
- Sector
- Perfume house, Paris
- Project
- US store launch
- What we did
- Design, Shopify, Development, Retail
- Built on
- Shopify, Webgility, QuickBooks, Wholesale Gorilla
A Paris perfume house. Its US Shopify store, launches and pre-orders, and the operations behind them.
The situation.
A Paris perfume house whose scents travel through history, from ancient Egypt to Rome, with no store of its own in the United States.
The brief.
Open a US store that carries the brand’s world, and runs the orders, wholesale and samples behind it.
The house’s world.
Its still lifes and campaigns, at full size in the US store.
A US store in the brand’s own world.
The Shopify store built and launched for the US, with the house’s still lifes and campaigns at full size.
Samples, then the full bottle.
A free samples offer with its own picker in the cart, so first-time buyers can try before they commit.
Launches and pre-orders.
New scents like Plastic Love launched from the brand’s toolkit, and sold-out bottles reopened as pre-orders.
What changed.
A US store in the brand’s own world, and the orders, wholesale and samples behind it.
Running a business like Anti?
Tell us where you are and where you want to go. It starts with a conversation, then your Flight Plan in writing.
Chambre 52
A Paris perfume house, moved from Squarespace to Shopify.