Found in search, on the map and in the answer.
Google search, local results and AI assistants, treated as one discipline.
ServicesSEO, local search and AI answers in New York
Journey Lab is an SEO agency in New York that gets businesses found in Google search, local results and the answers AI assistants give, by writing a clear answer under every heading, adding structured data, keeping sites easy for crawlers to read and naming the source of every figure.
When businesses call us.
- We are on page three, and our buyers never get that far.
- Competitors show up on the map, and we don’t.
- People ask ChatGPT about our field, and it never names us.
- We get traffic, and none of it calls.
What we do for search.
- 01
Pages for real questions
A page for each thing your buyers search, with a clear answer in the first sentence.
- 02
Local search
Your Google Business Profile, listings and a page for every town you serve.
- 03
Answers in AI assistants
Structured data, clear answers and a named source beside every figure, so assistants can read and check what you say. An /llms.txt summary too, for the tools that read one.
- 04
A site crawlers can read
Fast pages, clean addresses, redirects for every old link, and nothing hidden behind scripts.
More on this - 05
Leads counted
Calls, forms and bookings tracked, so the report shows buyers.
Turbulence check.
How your site flies for a visitor on a phone, in about thirty seconds.
The proof.
45×Search clicks, Aug 2026 vs Aug 2025We took an auto broker from page three of Google to page one.Vantage Auto Group
13×How often Google showed the site, January (launch) to September 2026A new brand and website, easy to find on Google.Perennial Gardens
+55%Clicks from Google search, September 2026 vs September 2025A Larchmont florist, found across Westchester.The Flower Bar
Questions.
Is AI search different from SEO?
Less than people think. Assistants reward what good SEO always did, done fully: clear answers, structured data, readable pages and named sources.
What is an /llms.txt file?
A plain-text map of your site written for AI assistants, listing your key pages and what each one answers. We build it from the same data as the pages, so it stays current.
What results have you had?
Vantage Auto Group’s clicks from Google are 45 times the year before, and Google’s AI Overviews cite it 473 times as often. Google showed Perennial Gardens 13 times as often as at launch, and The Flower Bar’s clicks from search rose 55%.
Do you do local SEO?
Yes. The Flower Bar has a page for every town it delivers to across Westchester.
Do you guarantee rankings?
No. Google decides rankings. Your Flight Plan sets out what we will do and how success will be measured.