ATMBrand launch · Full brand launch
Atelier Modern
We gave a new gallery its voice before the doors opened.
- Sector
- Art gallery and design shop, Larchmont, New York
- Project
- Full brand launch
- Built on
- Webflow, then Shopify and Shopify POS, Klaviyo
The challenge
Two sisters, an empty storefront and one question: why does buying art feel so intimidating?
The brief
A gallery where anyone can buy art like a seasoned collector.
The result
+88%Total sales, all channels, 2025 vs 2024SHOPIFY · 2025 VS 2024Total sales cover the whole business, gallery and online, and most of it happens in the gallery. Our brand, store and marketing are part of that picture, not all of it.
- 53.5%
- Average email open rate, March 2025 to March 2026Klaviyo
Atelier Modern is a gallery and design shop in Larchmont, New York, founded by two sisters. It set out to make buying art feel welcoming, before its doors had even opened.
01 · Project overview
Two sisters and an empty storefront.
Two sisters founded a gallery and design shop in Larchmont.
It shows contemporary art beside design objects, gifts and pieces for the home. We met them six months before opening, with one question: why does buying art feel so intimidating? Over four years we answered it in the brand, the windows, the store and the marketing.
02 · The opportunity
Start with the fear.
People loved art but felt out of place buying it.
The answer became the strategy: a welcoming gallery where anyone can buy art like a seasoned collector. It asked for a voice that explains rather than impresses, a brand seen from the street, and a store that shows art the way a gallery does.
03 · Visual identity
A brand you see from the street.
A wordmark and a square monogram, stacked like a label beside a painting.
ATELIER sits over MoD over ERN. We designed the gold-leaf window lettering months before opening day, so the gallery announced itself early. Make Home Your Masterpiece carries the brand onto print and bags, in black, white and gallery grey.
04 · The store
A store that sells like a gallery.
The gallery and the site sell as one.
We designed and built the first website, then the Shopify store and point of sale. Artworks are shown large and unhurried, with pickup in the shop or installation by art handlers set out plainly. Every artist and exhibition has a page of its own, built to be found.
05 · The pages
A page for every artist.
The home page opens on the current exhibition.
Each exhibition has its own page and dates, and each artwork its own page, with pickup and delivery spelled out. Objects gathers the design shop. The curator’s journal tells the artists’ stories, and the art advisory page offers complimentary consultations across Westchester.
06 · Email
Marketing in her voice.
The emails sound like the gallery, not a store having a sale.
Exhibition launches and invitations are written in the founder’s first person, with no discounts, and each gives a reason to come in. Invitations carry an RSVP that lands straight in Shopify. Search did the quieter work of bringing collectors in.
07 · In the gallery
Art worth living with.
Framed works hang beside candles, frames and design objects.
A visitor can leave with a painting or a gift, and nobody has to feel like an expert. Online, the same mix sits a tap away. It is the strategy made visible: a gallery that welcomes first and sells second, across our four years together.
What we did
- Strategy and positioning
- Messaging and voice
- Brand book
- Gold-leaf window lettering
- Print and shopping bags
- Website design and build
- Shopify store
- Shopify point of sale
- Artist and exhibition pages
- Search: page structure and product data
- Exhibition pages
- Artwork page template
- Objects collection
- Curator’s journal
- Art advisory page
- Exhibition launch emails
- Event invitations
- RSVPs into Shopify
- Search
- Shopify online and in the gallery
- Marketing, email to search
Running a business like Atelier Modern?
Tell us where you are and where you want to go. It starts with a conversation, then your Flight Plan in writing.
- Like
- Atelier Modern
- Class
- Shopify, Brand identity
- Gate
- Westchester
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